How to better establish the brand in the world.docVIP

 PAGE \* MERGEFORMAT 5 How to better establish the brand in the world In the growing era of product homogeneity, the core of competition points began to focus on the strength of the brand. To strengthen brand reputation and loyalty, depth infection consumer? Various brands are beginning to think about and put into action. Throughout the last couple of years of brand advertising, you can see walking the emotional route has become a trend. However, the emotional ‘flooding’ show, the ultimate long-term effective to attract the consumer’s attention and goodwill, not to faint? Eye effect has passed, the emotional appeal will definitely exceed the functional demands Advertising Age in the past, some eye-catching ads really the best of the limelight, has won widespread attention, it quickly moved the psychology of the consumer to buy. Among them, the most typical melatonin, a resounded nationwide ad and simple picture, as well as the bombing put on the achievements of the popular brand. Not to mention melatonin heterogeneous, TV commercials these years in the past, has always been in to the demands of the functionality of the product or brand-based, almost all of the clothing brand are talking about comfort, all drinks, milk brands talking about the taste, all appliance brands are talking about technology. Have to say, this demands a period of time is enough influence to give consumers a trusted reason to buy in the way of telling brand is also working to doing the work, and strive to find a point of difference allow consumers to more profound memory. However, when the emotional and spiritual forces began to seep into advertising, become the main body of the demands can be said to open a new era. For example, for young consumers to buy a brand casual wear which might otherwise lack of factors to consider, because in style, color and even the image of the brand, are more or less the same, all in move closer so there is no difference between the image of