How to dance in the end flat-panel TVs.docVIP

 PAGE \* MERGEFORMAT 13 How to dance in the end flat-panel TVs ‘Terminal block’ is the Chinese term created by marketing professionals. Sino’s report on the consumer shopping experience has confirmed that China’s national situation right now: 85% of consumers said the mall is his examination of the decision-making is very important to buy the brand or the more important part of more than 80% of consumers would go to mall visit more than two. This fully shows that the retail terminal that ‘finishing touches’ how important. The father in the world of marketing Kotler’s marketing theory, there is no separate provision ‘end strategy’ in this chapter, the terminal is just a channel node only. As a result, foreign home appliance brand in the store showed a greater difference in the terminal, attaches great importance to foreign brands ‘booth performance’, in the CI on the very strict implementation of the standards, even if the stores in different cities had implemented the same set of visual performance standards, while foreign brands in the ‘s zone’ on the performance are better. While domestic brands in the ‘products, on-site to attract passenger flow, price performance, promotion of information’ and so has an obvious advantage. Intentions of foreign brands ‘booth performance’ and ‘sell zone’ is precisely the most attractive high-end customers place. Thus, for even more exclusive than the regular CRT TVs for flat-panel TVs, if the reference to ‘the terminal strategy and performance’, and not just promotions, gifts manifestations, but from the terminal network layout, terminal activation, terminal promotion, four aspects of personnel management to a comprehensive consideration. Flat-panel TV market-level layout of the terminal network A different brand positioning, the choice of the terminal network is different. For example, targeted at high-end brands such as Siemens home appliances brand, the laying of the terminal network must not be positioned as the gener