How to deal with competing goods the terminal block-.docVIP

 PAGE \* MERGEFORMAT 12 How to deal with competing goods the terminal block? Niu Xuefeng (OTC-SOS Marketing Planning Workshop Practitioner) Lee regime (Lee regime, Principal Consultant Marketing Consulting Studios) Out of ‘siege’ to look at problems Moderator: Hello, everyone, it should be said that Mr. Peng is a very real issue of competition issues, they encounter the situation is now widespread. Please give support Weapon? Lee regime: Terminal interception and anti-interception, is a flood of information, end shopping guide power consumption relative to the struggle of competition and profit brutal war. To better resolve this problem, I think: First of all, we should jump out of ‘siege’ look at the issue. In fact, the terminal block, in addition to Mr. Peng promoters encountered problems, there are such as in shelves, Standees, and store location information and so many forms of competition. If we just ‘are in the mountain’ view of the terminal block, so as to find a way out, then we might be plunged into ‘does not know the truth about the’ thinking traps, degenerated into a store you stopped me in cut-off, I cut you stopped quagmire of a war of attrition. Moreover, for a single weak potential in terms of primary and secondary suppliers, but also unbearable. To this end, we not only need to consider: According to our own power as unbearable, why not fight to the upstream vendors display and promotion of staff allowances? This may well be rationalized in terms of their promotion of access measures and proposals. And, more importantly, we need to consider: How to jump out of ‘siege’, in order to weaken and even to circumvent the terminal block? Niu Xuefeng: Mr. Li talked about the very right, the terminal interception problem, we can not from a single considerations. Pang is the function of consciousness on the Promoters also need to correct, many manufacturers also tend to confuse marketing efficiency and marketing capabilities. Promoters in fact you we