How to display a new image of the wine bottle-.docVIP

 PAGE \* MERGEFORMAT 21 How to display a new image of the wine bottle? W brand is now facing a lot of trouble: The original plan to July 18 high-end image of the product due to the listing for some reason can not be scheduled within the enterprise market, and this way, the sudden deployment of the entire market has been disrupted as soon as the Mid-Autumn Festival was coming, the original hope that through this high-end products enhance the image of the brand image in order to prevent major competitors L essentially frustrated the aspirations of the brand, the market will become more passive. W brand is the province of a H high-end real estate a strong brand in the local market B is a city of more than ten years, is almost synonymous with high-end, 3 years ago, an old wine country launched an own sub-brand L, to B after - completely mimic W brand’s style of play, but in the W brand can not relax places, such as open bottles of fees, public relations fees, Group buy rebate and other ones who enjoy very amused and timely. All of a sudden, W brands running around in circles, a number of enterprises and institutions The Chief entertaining ‘turned against him’, W a marked decline in sales of the brand’s market. In the B City, L brand is the main competitor, but also an increasing trend towards the upper hand. Another local wines Z have considerable visibility in the local, but not the same grade of products, staggered competition camp, so basically you can not take into account. Market 1, B municipal liquor consumption habits B City is the largest land H provincial-level city, the population even more than the provincial capital, is a huge potential market, wine and liquor consumption, can essentially as a cut-Urban Area B is divided into B and B North-South two regions. These two areas of consumer attitudes and habits have a certain gap. B North habit of drinking in general low (38 degrees) Luzhou-flavor liquor, while the relative impact of a big city by the