How to do a good job of marketing the concept of home textiles brand-.docVIP

 PAGE \* MERGEFORMAT 9 How to do a good job of marketing the concept of home textiles brand? With the rapid development of society’s material standard of living, people-bed goods request has been a significant change took place, from the original is just needed to make a living, the pursuit of quality of the product, to now, no longer satisfied with the quality bedding demands transfer The ideas on the enjoyment of the pursuit of a more product-oriented bed and bed of the beautification of home goods, expressed in their own concept. In line with this trend, textile industry have done a quality start after the creativity and concepts. The face of such a market, many small and medium textile enterprises in the how to take it? And how the use of ‘concept’ to enhance their own branding? I think we can from the following aspects to consider these questions: Understanding the concept of the right to avoid the edge to find a selling point Looking at today’s Chinese home textile market, advertised ‘the concept of home textiles’, ‘Creative Textiles’ brand a few, then in the end what is ‘creative’ it? I believe that creativity is a breakthrough in the first routine, breaking the mindset, resulting from, for others the never thought of the idea: Second, the idea of giving the vast majority of people feel or effect is positive, positive, rather than the negative, exaggerated, sensational of. In today’s textile market, the most common marketing model in two ways. One: the demands that the product features, fabrics, craft and product comfort, such as ‘Oriental embroidery’, ‘Bamboo Turandot’ and so on. Second: In order to be innovative in the pursuit of distinctive design philosophy focused on the demands. Such as ‘Carolina’, ‘rich Anna’ and so on. Faced with this situation, backward many small and medium textile enterprises on how to do it? For the former, many SMEs do not possess the fabric or product development process technology, while I believe that at this stage