How to do a small retail stores-.docVIP

 PAGE \* MERGEFORMAT 9 How to do a small retail stores? Among the many retail outlets in the terminal, many enterprises have focused their attention on the attention of large customers, while small retailers have often become the forgotten corners. As the access intensive operation, to certain products such as beverages, cleaning products, instant noodles, snack foods and other convenience goods, the manufacturer of the attractiveness of small-scale retail stores are growing. In this paper, three aspects to describe how well a small retail sales. First, the characteristics of small-scale retail Consumer buying habits is the nearest to buy daily necessities, such as drinks, snacks are part of the purchasing behavior of impulse buying, convenience goods, lower prices, consumers are more familiar with, are usually reluctant to spend too much energy to far away to buy a large store . Shop the unique role: A, to facilitate consumers to buy the nearest: 1999 sales of snacks in the country just on the market, with 58% of grocery sales market share to become the main sales channels simply snacks, supermarkets accounted for only 28% of market share. B, high profit margins (in contrast mode): Large stores do not charge fees shop into the store on a regular basis settlement cash settlement offer little more than the lowest price offer higher prices C, shop more and more attractive for vendors Therefore, small-scale retailers increasingly attractive to manufacturers, many companies use a broad distribution channel strategy, is not and encounter great, but grasping both small and great. But because small retailers of the large number and wide varying quality of the operators increased the difficulty of this task. Second, the correct mode of operation 1, the regional promotion of To do well the work of small retail outlets, terminals, manufacturers must have a positional warfare, a protracted war tasks. According to different regional markets, especially in urb