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How to do brand marketing for small and medium enterprises
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How to do brand marketing for small and medium enterprises
The brand has never been isolated, it had always been with the market and society to maintain close contact, which is not confined to inside the link buyers and sellers, but also includes dealers, suppliers and relationships with other brands. Brand has brought enormous economic and social benefits are obvious around us filled with a large number of brands from abroad, the domestic rare several major brands, are also growing. But when we look at small and medium enterprises want to enlist the brand, but the trend that seems so.
Small and medium enterprises how to do branding? This has not just a business topic, it is more a social topic, it is intuitive, reflecting the development of SMEs China’s current situation and the current status of China’s grass-roots economic development.
Spend some time reading about the current brand marketing for small and medium enterprises attitude:
Many small and medium enterprises are not unwilling to do the brand, but it is regrettable that many who once served a company for them so that they tired, they failed to do so out of the brand has been effectively promoted and applied, while the face of the high-level marketing company the high service fees, charges and can not afford, so, many small and medium businesses to choose a few to do or not do brand marketing, brand marketing expenditures still account for less than the amount of their annual expenditure of 1%.
There are many small and medium enterprises in the process of service used to be caught in a misunderstanding that brand marketing is nothing but face-saving projects, and perhaps so that enterprises can face public opinion in return, but economically they do not see a significant effect . So they do not want to go in-depth brand marketing, they are more willing to invest the money to do the work face to the current production and market development, do those who make them feel more
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