How to build in order to achieve sales orders for the core mode.docVIP

 PAGE \* MERGEFORMAT 19 How to build in order to achieve sales orders for the core mode Although this year strengthen the implementation of the boom of a wave after wave, but many companies still seem trapped in the situation of poor execution, the most prominent manifestation is the behavior of sales staff that corporate executives can not be satisfied. Despite the introduction of new products, advertising efforts have been enhanced, the sales growth has always been not satisfactory, the market situation daunting line, the target number of end-blind, SKU frequently out of stock, display shelves scattered confusion, the same time, sales staff and lack of market expansion strategy ideas, cost or lack of planning, or chaotic planning, or dare not use, or both indiscriminate use, efficiency is extremely low. Faced with this scenario, we have to reflect on: the behavior of sales staff in the end What went wrong? why they work can not produce good results? their business practices in the sales process which is valuable in the end? This paper attempts to carry out the business from the sales approach to analysis of this issue. A snack food as the main enterprise management products, with annual sales of 2 billion yuan, the scope of sales to North, South, East and Central China mainly in the country has established a sales force of about 300 people, including 15 provincial managers, 52 regional managers and more than 200 sales representatives. In recent years, although A has been in corporate sales growth in the state, but in terms of corporate executives are not satisfied, in their view, A company can also develop totally faster, because they have brand, a base, the product, strength, high-level strategic intent can not fully manifested in the field, slow process of enterprise development. A business problem highlighted in the implementation of sales force is not strong, the implementation of the headquarters for the task is not in place. For example, companies