How to build own-brand retail.docVIP

 PAGE \* MERGEFORMAT 11 How to build own-brand retail Retailers own brand strategy is to refer to the retail enterprises to collect, collate, analyze consumer demand for certain commodities, characteristics of information, introduce new product features, price, styling and so the development of design requirements, and further select the appropriate manufacturing enterprises development and production, and ultimately by retail enterprises use their own registered trademarks for new products sold in the enterprise strategy. Own retail brand is the development of competition to a certain stage of the product in the retail business in order to highlight their own image, to maintain competitive position, to take full advantage of intangible assets as a competitive strategy, its core is a commodity business name or business set itself name as the brand, in the enterprise sales, rather than using manufacturer’s brand sold in the country. Its own brand as opposed to the traditional manufacturer brands in terms of the. In addition to the production of own-brand business referred to above made by traders and manufacturers to product performance, specifications, quality, packaging, etc., after the acquisition of goods with their own brand on the shelves, but also can be a way to store their own production. In recent years, an international large-scale commercial enterprises generally use their own brand of business strategy. Well-known department store Marks amp;amp; Spencer is Britain’s biggest and most profitable retail business group, operating in all commodities with only a ‘St Michael’ brand, is the world’s largest ‘no plant manufacturers’. Britain’s major supermarkets, more than 30% of the merchandise for its own brand, the highest 54%; the United States more than 40% of supermarket own-brand commodities; Japan in the late 20th century, 80 there is nearly 40% of the major department stores have developed own brand names. The World Federation of members of the dep