How to do business market research-.docVIP

 PAGE \* MERGEFORMAT 8 How to do business market research? Market research is very important; however, market research ‘high investment, inefficient use’ is often a business-to-market research with a nameless fear and concern. In fact no exception, many companies take great efforts to put a lot of resources, including the employment of professional research company to conduct the research, the final findings of the real work of guiding significance to the business little. I work in marketing for many years, consumer research, market research very seriously. During those who had received a number of market research, and has achieved considerable results. Attention will now be summarized as follows on, the inadequacies we please make corrections. To do market research, first of all, we must be clear research purposes. Many companies conduct market research, often in order to study and research, they are the reason why research is that business leaders made this request, so they must carry out research; or the following staff in order to curry favor with their superiors, to take the performance to prove their own value and capabilities, thus carried out a ‘research’. With this aim of ‘research’ activity, the authenticity of his research, practicality can imagine, very low! This is the ‘market research’ reputation as an important reason why not so good. I was doing market research, the purpose is extremely strong - our research activities is to better carry out our marketing work to do; its sole purpose is the core purpose is ‘All for marketing’ . In addition, no other purpose. At the same time, when we are doing research with particular emphasis on one point: each research activity, there is only one ‘purpose’! For example, we have a research is to understand Beijing’s consumer print media (newspapers) the choice of orientation, while for other issues, we have not raised, so our research is very simple and effective. While many other companies to do market re