How to do it case planning-.docVIP

 PAGE \* MERGEFORMAT 10 How to do it ‘case planning’? Medium-sized businesses, though already possess a certain degree of financial strength and market reputation, but in order to avoid direct competition with the first-line brand will normally active or passive use of differentiated, the Council or in part in war fighting strategy in order to create local advantages way to get the business rolling development. A medium-sized fast moving consumer goods companies to follow this principle, the focus of this year’s marketing efforts as vigorously promote ‘Case planning’. Boss this position, the corresponding work in the planning for this year would be more flexible, and an additional budget of a piece of the market reserve fund to encourage the Planning Commissioner, through the way the game to fight the proposal, in addition a right to support the sales team was planning to meet the strict planning requirements. To enrich the planning team, but also within a short period of time, from the sales department, human resources market and even college students (the internship) deployment and the number of new recruits to the preparation of the necessary and after about a week of training, rapidly sent to the regional market. In the interest of their work prior to the launching state would like to first take a look together with you ‘Case planning’ in the end is. From the fast moving consumer goods industry, the actual operation of the market point of view, so-called ‘Case planning’, that is, ‘Regional Marketing’ concept. From a professional point of view, is the business to the market, based on available information, establish its goals and objectives of regional customers, with the most suitable product, focus on the implementation of effective marketing activities and achieve results. Because the entire marketing activities targeted at a specific target area and target customers, key-based, centralized, and differentiation have become a case to do the most basic