How to do New Year liquor market.docVIP

 PAGE \* MERGEFORMAT 8 How to do New Year liquor market Chinese New Year market characteristics For the liquor industry, has been an unwritten statement: in the first end of the year is the amount of liquor from the golden age. However, some enterprises have not fully aware of the sale of the law before the Spring Festival, also failed to take effective marketing strategy, sales before the Spring Festival ‘blowout’ phenomenon occurs, appears to do nothing, thereby delay the hard-won market opportunities and market share The long annoyed. From EMKT. in marketing practice, he would often hear the rhetoric sales CEOs: ‘Before the Spring Festival this year, many customers stocking less than the earnings of not earn. Several customers’’New Year’s Eve afternoon, I called back, we should try every means in any case, made two cars over 10 tons. ‘In fact, the reference here is to a Spring Festival, the core issue of marketing, that is, in the case of a buyer’s market, for certain special commodity, and its season when it would come? Presents What are the characteristics? Many brands and channels by this kinds of understanding of the law was unclear. Lack of knowledge, lack of preparation can lead to a rush for Chinese New Year sales. Wine industry, according to the usual sales of normal point of view, an entry in October, this should enter the peak season, the results surprisingly cold in November, December is still cold, its cold, no less than in November is simply bleak autumn. To January, according to estimates by no more than the normal 5, the results to the market until around 15 started. In this cold case, as a wine company, whether it is packaging, production of the existence of arrangements and preparations are inadequate, business customers did not dare to purchase, they dare not increase the stock. Once the holiday buying season, the parties do not adapt, ability to keep up with packing, storage and transportation capacity to keep up with, it is necessary