How to do the new year annual sales plans and objectives of the decomposition of-.docVIP

 PAGE \* MERGEFORMAT 13 How to do the new year ‘annual sales plans and objectives of the decomposition of’? The world’s farthest distance, is from head to toe, The world’s toughest management is from strategy to action. The annual sales plans and objectives of the decomposition, this topic should be nothing new, but had to talk, and often new to talk about often. In 2008 I interviewed a number of the company’s sales department heads and executives, attaches great importance to this issue (after all, sales of output sector, the lifeline of the company), but talk do not understand. For example, you ask some of the company’s Sales Manager: how did you develop annual marketing plan? He might say: the company’s next task, I am here to decomposition; Some say, completed last year, according to a certain percentage of sales increased where appropriate. Anyway, that is a rough idea and objectives. Decomposition of the basic task is the next pyramid, there is no communication, even if there was also a regular briefing. Then the company’s sales plans and objectives of the decomposition of what can be done to balance scientific, rational and effective? Here, I can only say that generally the scientific, rational and effective, because every industry and enterprise market development, competitive conditions, market-based, channel, brand, not the same as all the team can not universal. Let’s look at a target detailed story: U.S. scientists have done such a group of experiments: the 30 individuals were divided into A, B, C three groups, so that they were walking to a village 50 kilometers away go. A team: no small targets, but also I do not know how far away I do not know the name of the village and just follow the wizard Bop on the list. A result, went one-fifth of the distance, we all began to cry out; less than half the distance, we have started to complain about; has completed three quarters of the distance, we have angry; way along the road, we are very depresse