How to carry out brand strategy for export.docVIP

 PAGE \* MERGEFORMAT 18 How to carry out brand strategy for export In the trade show, the face of Europe and the United States dished out large orders for customers, a ‘give me the best price’ is still to make China’s export enterprises will not dare to price hikes. ‘A cotton shirt, and we offer 3.5 U.S. dollars, of which a 25 yuan, the profit center, less than 3 yuan. ‘Mr. Wang from Zhejiang big sigh of grievances, and such phenomenon in export markets have been in the business too numerous to mention. Although China is already the world’s third largest trade country, but sad at the international brands are well-known in China are extremely rare, at this stage in the international market place is actually just the world’s factory. An Olympic mascot price is 2.99 euros in Athens, equivalent to more than 30 yuan, and a mascot, the average export price is 0.8 U.S. dollars, equivalent to 7 yuan of money around the post 3 times. China processed branded Nike shoes if the tags can be sold for 500-2000 yuan, profits of up to 200% -300%, while the real processing enterprises also 10-20% of the profits. Chinese companies market long-term emphasis on production of light and heavy product brands the problem of light is obvious. On the OEM (OEM), different companies have different attitude. Those just starting businesses, OEM is clearly a fast-growing short-cut, and those fledgling businesses, If you are still obsessed with OEM, obviously quenching thirst with poison. OEM export companies to bring all aspects of impact. The way OEM orders from foreign customers, good design, can save companies the cost of product research and development, but also to avoid the after-market of new products will not be accepted by the market risk. Second, due to the strict international partners operating specifications require an enterprise to continue in the production, management, and improve themselves, OEM is not a long-term solution. Fees charged by, for example, in 2000 and now pro