How to choose a good drugstore brand cosmetics and pharmaceuticals.docVIP

 PAGE \* MERGEFORMAT 10 How to choose a good drugstore brand cosmetics and pharmaceuticals With the rapid development of China’s cosmetics industry, foreign brands entering the Chinese market more and more, but also to promote the progress of China’s cosmetics market and development in the Chinese market also appeared in many foreign drug store brand, over time over, more and more consumers have a deep understanding of foreign brands, there are more and more consumers like the foreign brands. in the drug store market, Vichy, La Roche-Posay, Avene, etc. These brands are the most recognized brands by the public one. to enter the Chinese market, the performance of the most optimistic since the market’s largest focus of Vichy, and opened a drug store market in China pioneer. In recent years, “cosmeceutical” market explosion heat overnight as the focus of “cosmeceutical” market trends in China are still prevalent, but in fact a difference in the Chinese market is actually micro-call is not surprising, for China The “cosmeceutical” market, “drug store” concept deeply rooted in the market slowly, even in the pharmaceutical industry has aroused attention and recognition, the development prospects of cosmeceutical market as many investors, pharmaceutical companies, cosmetics companies focus. In the past few years, competition in the pharmaceutical industry, drug profits are low, product and product competition, price competition and price, channels and channel competition, many pharmacy owners no longer see where the profits of drug , I feel more and more difficult drugs. With these few years the concept of drug store owner in mind slowly into these pharmacies, they have seen the drug store market, the development prospects of the market optimistic about profit margins. How to select the appropriate pharmacy brand boss Look at the current status of drug and cosmetic market in China, look at the many pharmacies, many places are beginning to play a drug and beaut