How to Choose New dealers-.docVIP

 PAGE \* MERGEFORMAT 9 How to Choose New dealers? Discussion of economic transition period of market opportunities and market risk, the economist, Mr. Wu Jinglian often quoted Charles Dickens’ Tale of Two Cities’, as described at the beginning: ‘This is the best time, it was the worst of times; This is the wisdom of the times , but also the era of stupid; This is the era of trust, but also the age of suspicion; this is the season of light, but also the season of darkness; it is the spring of hope, but also the winter of despair; our promising, while little reason for hope; We are together toward heaven, we all go in another direction ... ... ‘ Sugar amp;amp; distilling Food Fair, known as China’s largest Chamber of Commerce is the surging of new products, race debut of the big stage, there are also opportunities and risks, there is hope and disappointment, there is investment and recruitment wounds, enclosing money, and money burning , on the kits and some sort of relief, and so the phenomenon. Therefore, in this industry context, the rum dealers across the country, the carefully chosen agent a brand and product, becomes particularly important. The macro level: focus on product mix Each rum product information, commodity information dazzled, gives a mysterious feeling, seemed to dealers at a loss, no place to start with. However, it was how the information explosion, how the market support and moving, how the commitment to product sales, dealers are deep down inside that there should be a ruler, from its own resources to take into account the company’s overall marketing, focused on the integration and sharing of marketing resources, focusing on the company’s product portfolio , that is, low-high combination of products, seasonal product mix, as well as the main push and sub-push product combination. Marketing on the 4P, a very important aspect is that the policy will require careful study of product mix. There are a statement of its’ set a good product mi