How to choose the brand cosmetics distributor-.docVIP

 PAGE \* MERGEFORMAT 6 How to choose the brand cosmetics distributor? As a cosmetics store operator, how to choose their own business brand is critical, for many bosses who is also a problem, the new brand endless, dizzying, at a loss. So how to choose their own, highly profitable and less risky branding? In the author point of view, the brand choice is a full understanding of products and a full analysis of the process itself, which is two aspects, namely, external and internal. Foreign refers to products. A successful product, it must possess a number of success factors, are not casual and accidental, the first is legal, license is complete, otherwise it is not worth considering, and then the culture of its products, brand background, packaging design, price positioning, and marketing channels are the concepts they put forward a complete and coherent, not chaotic no contradiction. This capacity will identify with the accumulation of personal experience dealers increased. With some well-known brands are all so, to understand more about these aspects of the success of the brand to enhance their ability to identify. This is a brand of self-respect, not enough light to see these products this is a good basis for a lot of good products, but many did not do them, that is, other aspects are still lacking. In addition to products, an important one to look at her in her family that the factory, what progenitor, do not like it, her family is a royal relatives, that product is princess princess or the name of the door lady, listing will be sought after by others, otherwise the civilian population or next riba people, no matter how well dressed in less than a wealthy family to marry, that some large retailers and store owners will not easily accept. Her family rich and powerful, ugly girls have no worries about the point of marriage, because even if not ready, her parents will not sit idly by and support in the market there are also more experience and greater intens