How to choose wine enterprises dealers-.docVIP

 PAGE \* MERGEFORMAT 8 How to choose wine enterprises dealers? Dealer before the scene is still not clear to the rum, rum can live to be one of the companies do a Liushenwuzhu battle, and finally either nothing or to find some not suitable for their own products back. In fact, liquor dealers to choose enterprises and products, should not be on-site effort to understand the point is to do some homework in advance and clear grasp of the field! So, dealers in advance or at the scene to understand what business did not go to the scene to the eye to it? Concluded the following major factors to the dealer friends as a reference. First, the marketing concept Liquor industry is a very active internal but some external but relatively closed industry, many enterprises in the great advertising, product packaging design, unable to extricate themselves and their businesses are accustomed to see the dealer to talk about how good the policy, the market how how big space and so on. These are all right, but the business can help dealers to implement these policies, how to achieve these benefits, how to grow even more important with the dealer. the scene of products from the great difference in nature, So, dealers will focus on selected businesses, not just selected products. That the reception of the operational staff of aging, display the product system disorder, apart from advertising there are no other tricks of the company, is marketing idea obsolete, the marketing system of aging of the prominent phenomenon, those products blindly imitate the industry-leading enterprise product companies should also be attributed to marketing backward elements, is not to think about long-term development with the dealer. ideas determine that when we are still lamented that some wine marketing companies or other industry look like ten years ago, when, and absolutely no signs of improvement, the choice of this company’s products will be careful! Second, the cultural heritage Any