How to choose the right agent.docVIP

 PAGE \* MERGEFORMAT 14 How to choose the right agent As the market continues to develop, consumer goods industries is increasing competition in the market, market segmentation, network construction and related services has also been continuously improved. Fast moving consumer goods industry, business, in order to occupy a place in the market, select the appropriate agents as our partners is particularly important. The early market development, because the strength of each company situation, the basis of the different brands, the choice of market development patterns are not the same, there are basically two ways: 1, in selected regional markets in order to ground level and above cities as centers for offices and warehouse, and equipped with vehicles, personnel, conduct directed at the terminal market, shop municipality, supported by advertising, promotions and other end-driven, gradually establish the brand, product awareness. Company’s products on the market gradually, after a certain basis, and then to detail the regional division, in their respective market segments choose the right agent to market the work of maintenance and tapping the potential, when the main focus of enterprise personnel will be on the proxy firms. This development model for some companies the stronger enterprises and SMEs from the target market close. In this way the market because of the relatively high initial investment, a number of small and medium enterprises, or farther away from the target market, brand recognition is not borne by companies with high market development at higher risk. Second, companies directly in the target market looking for a partner to use its network in the local market advantages, to conduct market development work, this approach is the way most businesses are willing to use that allows agents to share enterprise products in the market risk of the development phase accelerate the enterprise funds of the rotation speed, lighten the financial pressure an