How successful strategic transformation of export.docVIP

 PAGE \* MERGEFORMAT 10 How successful strategic transformation of export Since joining the WTO, China’s foreign trade has been showing rapid growth trend, China’s total trade in 2003 reached 851.21 billion U.S. dollars, has since become the world’s fourth largest trading nation. At the same time, because of cost advantages of China’s export enterprises brought about a distinct competitive edge, export expansion is increasingly by other countries, concerns and constraints, but also determines the major trading partners, China and the local conflict and contradiction between the long-term existence, and the external reflection for the importing country to take on China’s exports a variety of barriers to trade. Our country’s future for a long period of time, will face anti-dumping, safeguard measures and special safeguard measures and technical barriers to trade cross-use of these three kinds of trade barriers, the grave situation. A growing number of export enterprises have to face such a difficult choice: either willing to risk the implementation of strategic transformation, either awaiting their doom was eventually eliminated by the market. 1, what is the export business strategy transformation? ‘Business strategy’ is to guide and decide on the overall development of an important business decisions, it can be said that the center of business within the next few years, the work of the enterprise to survive in the market competition and development of core initiatives. ‘Transformation’, is ‘business strategy’ essential changes to take place, the guiding ideology of business with the past will be significantly different. Enterprise is the enterprise in the development of strategic transformation to a certain extent, in order to adapt to the new market environment changes, but must be taken as a measure. Chinese export enterprises with domestic and international trade situation changes in export business strategy guiding the transformation of the performance a