How Tempered bid program-.docVIP

 PAGE \* MERGEFORMAT 10 How Tempered bid program? After two years of training, pony has grown from a marketing company’s executive steering grow into a project manager, responsible for marketing the project design and management, in the implementation of the tempering line, he has been very understanding of how a project should be cost-effective the implementation of activities to ultimately achieve the goal, but to a new position, he faces a new challenge. 1. Background Where the colt is a well-known Japanese enterprise **’s long-term marketing agents, the client proposed a new project requirements, needs and Shanghai Lotus Supermarket held in cooperation with five outlets and a major media event, the time is from Christmas to mid-January, and made a number of activities, specific requirements: 1. Activities by the client and the Lotus Supermarket jointly held, use the supermarket’s sites; 2. Purpose of the event is to directly and effectively to enhance the brand and improve sales of supermarket traffic; 3. Activities should be designed close to the client’s brand and enhance the brand connect with consumers; 4. Activities of a certain size and can store a good dynamic atmosphere; 5. Prizes on the use of customer’s own products or gifts library stock gifts, do not be making; 6. Activities have a certain sensational and can effectively form a word of mouth effect and secondary transmission may be considered a small amount of media. The way back to the company, colt began a series of thinking. Prior to communicate with other departments, he needs to begin with a clear customer requirements and propose some ideas to solve problems and basic principles for the appropriate personnel, in particular, planners reference, this is a long time engaged in this work to cultivate a habit. First, in-store promotions in the form of the project have already been very popular, consumers have become accustomed to, and most of the activities is nothing more than store