How to choose the appropriate department heads-.docVIP

 PAGE \* MERGEFORMAT 5 How to choose the appropriate department heads? Subject: A President for a company’s market director, in which the posts have been diligently for the company planning a number of constructive marketing strategy. But suddenly one day, A Mr. somehow stripped of the post of director, replaced by a planning ability is not very strong, but it is rather ‘smooth’ director. Was later learned that the top reason is that the company’s marketing plan that Mr. A is very good ability though, but the ‘personality’ is too strong, the Ministry of the overall market leadership is not enough, the entire sector, interoperability is not strong, a lot of work has not been effectively advance. Mr. A’s top think this approach is very unreasonable. Mr. A selection of a marketing department that the leadership of the most critical measure should be their professional (Planning) capabilities, rather than management capacity (of course management is also very important). The view of Mr. A collaborative marketing department as a whole does not strong, but the root cause is not lack of capacity of its management, but the company top to give him enough authority. For example, he should fall under the jurisdiction of the brand manager, its organization of work and assessment can not, through his Director of this market, and the full management of the brand manager of several designers and copy the following, this has also led to his formulation of the Marketing Director Many strategies very difficult to get an effective performance and coordination. , Mr. A came after that the new director, and perhaps the entire marketing department will be so ‘united’ together, but the whole sector, the level of the most important strategy will be reduced. Worth exploring the question: Marketing Department (or different departments) in the end what kind of leadership the most appropriate? In order to accurately answer this question, it is necessary to ‘sector’ and ‘leadership’ are