How to choose a good business market research company-.docVIP

 PAGE \* MERGEFORMAT 13 How to choose a good business market research company? Intense competition in the market today, in order to reduce the risk of decision-making, timely grasp the market conditions and consumer demand, companies have to rely on market research to gain market information, in order to timely adjust the marketing strategy, to reduce unnecessary investment and expenses. Market research industry in China since the birth of the twentieth century in China since the nineties has been the strong support of many companies, the market research company became a lot of companies ‘high-level think-tanks’ and the powerful decision-making support system, however, many enterprises have not previously experience, or a year may only be employed if one or two market research firms to conduct market investigations and market research about how to choose a good company become a problem. First, companies choose to market research firm in the Misunderstanding 1, companies eager to want to get a result, market research companies and companies ‘inadequate communication’ Communication in the enterprise market, a very important research projects, enterprises, and market research companies, without in-depth communication, it is easy to go off course. Currently, however, some domestic enterprises in the options market research firm, before effective communication can not be emphasized enough, the ways and means and procedures are also owed to the scientific and rigorous. Case 1: A real estate company wants to locate a real estate research, the market research firm, developed the process of issuing such a rule: (1) Limit XX million yuan; (high-quality market research companies may not be marked) (2) two days to prepare their tenders; (lack of effective communication) (3) of the project cycle must be controlled within 10 days; (10 days can do, can not guarantee the quality of) (4) on the third day before 17 o’clock the company determine the winning bid. (Did not