How to choose chain store location-.docVIP

 PAGE \* MERGEFORMAT 20 How to choose chain store location? Shop is a chain of proprietary operating system, first and foremost, one of the most important steps, regardless of clothing footwear, food and beverage food or home building materials, coffee, jewelry, jewelry and other home textiles chain management as the dominant mode of business alike. The best chain store location is not only a prerequisite for its success, but also to achieve chain standardization, specialization, and simplification prerequisite and foundation. I had a company office location decisions are generally two examination and approval system, one branch or office, and the other is the marketing head. Based on the author experience, the location according to the following steps (as shown): Grand Circle √ macro-analysis of the overall environment; √ analysis of the small business district of the shop environment; √ Analysis of pre-point of visibility and proximity; √ analyze financial situation, we decided to open or not open. A large shopping district of the overall macro-environment analysis General clothing footwear, catering food, home building materials, coffee, jewelry, jewelry and other home textiles chain management as the dominant mode of the enterprises plan to enter a city, I recommended that the enterprise market sectors, branches or offices through the local authorities should first of all or a professional survey company to collect market information in this area (some of the information is free, and some of the information needs to spend money to buy). Second, information is collected, and then a detailed analysis of major business district, the author under the work experience related to corporate functions proposed scoring method to analysis of major business district, the project targets to scoring methods for evaluation. Follows: 1, Circle shape (in store as the center radius of 500 meters): 6. Commercial office 5. Commercial 4. Cultural and educational