How to Check the depth of the market to visit!.docVIP

 PAGE \* MERGEFORMAT 6 How to Check the depth of the market to visit! Market visits to a variety of ways, different companies require and views are not the same, I also came to drying my visit some of the understanding of the market: A pre-mission, in the upcoming city to go, we need to prep in advance the following information: 1, viewed from an overall, from the sale of the system to retrieve the team’s distribution of the data to see whether there is lead in recent months often, in recent months to reach the situation is reasonable, the data has not been reached because of the reason, or out in which people or what the reason why? 2, see the individual to see the achievement of each person, selling points, distribution, called the success rate and single-store volume of data, which largely determine the team, staff attitude and skills for the next visit to the market should permit whether it is the case? 3, see cities, if not familiar with the city to go, be sure to look online baidu to see the city’s profile, economic priorities, consumption characteristics and so on, to deepen understanding of the city. 4, re-plan, good timing to visit the city, visit the customer sample size, visiting neighborhoods, plans to visit the number of personnel, and issues such as data analysis, with field visits to be card. Second, a business trip, the majority of market visits, my suggestion is to improve the situation in the region without notice, under the first visit, so you can see more front-line market is the most real thing, visit the market to see these: 1, see point of sale, retail point of this is the best feedback from the market authenticity, look at point of focus should be on sale from: product, price, display, promotion, items declared point of view, but also a special form, do a good job for every one Point of sale could not come to mind that the brain alone, we should carefully note every store data to help the next statistics, the final sale points in