How to carry out the terminal to promote - let the terminal a word of mouth spread the starting point for.docVIP

 PAGE \* MERGEFORMAT 12 How to carry out the terminal to promote - let the terminal a ‘word of mouth spread’ the starting point for Promotion of non-terminal ‘Soul’ Domestic enterprises in the terminal years of the promotion, since you can not identify a core objective of long-term use, therefore, to promote the theory of the terminal system and the implementation of system is not completely established, but the terminal has been in promoting ‘the sake of discussion’, ‘for short-term promotional activities undertaken ‘, blind, and rashness, state, and each time the brand-building promotions were not positive-reinforcing role. This state, not a single business case, but a common phenomenon in Chinese enterprises. So, to solve this problem, it is necessary to explore in theory building, breaking through and build a complete theoretical system, with this theoretical system to support and guide the terminal promotional activities, in order to fundamentally change the current terminal extension problems. America in the microwave division has been made ‘within three years of microwave oven built into the U.S. domestic industry brand’ goals, their online advertising and public relations communication bear the microwave expansion of US-visibility, influence and change the audience awareness, and consumer by one-way communication functions. Integrated transmission as an important component of the functions of the terminal to promote commitment to the more comprehensive and more complex. Not only sales but also enhance the brand in the potential buyers, the real buyers in the positive image, but also to provide consumers with the necessary services and interactive communication. The domestic sector in advertising theory, marketing, promotion, dissemination, practice, to spare no effort. In the terminal as the main battlefield, but a lack of mature theoretical system. This paper attempts to explore in this area. Allow the terminal to promote a ‘soul’ A person does