How to do market research-.docVIP

 PAGE \* MERGEFORMAT 6 How to do market research? Market research for any one marketing professional students engaged in the marketing people who work for, is so familiar to me a job. It is the marketing planning activities in a necessary and key and important links. However, for each individual, solely from the market research of this work itself, it is probably a relatively simple things. But when you as a market researcher in the actual process of market research why would encounter some unexpected difficulties? Why do you always complain that people do not do with your research? Why do you study out of the data quality is not high? I participate in market research activities, large and small, there are many times, through these market research activities have also accumulated some experience, but also realized a number of feelings. Here I will write out these experiences and feelings for those who have already done will be done with the market research activities, provided some information and learn! I think I discussed below, these should be doing the basic quality of a researcher, as in research specifically how to improve the quality of survey data on issues such as marketing research in all the textbooks have Xiangjie, the author in the will not repeat them here. I think that doing a basic quality of the market researcher should include: (A) to develop a good frame of mind. People usually think that the market research activities are actually like ‘peasant farming’, a repetitive manual labor, tired, not that the ability to develop, not learn a thing. In fact, this is totally wrong. In fact, participation in market research activities is to develop its own charm, and develop their own communication skills and marketing ability to exercise one of the best opportunities. Imagine, if you do not even persuade others to do for you in a simple market research questionnaires are not the capacity of the future, how have the ability to persuade your customers