How to do pre-market evaluation of new products work-.docVIP

 PAGE \* MERGEFORMAT 9 How to do pre-market evaluation of new products work? A survey study found that in the listing of new products, the overwhelming majority of new products to promote a failure to survive the proportion of new products only account for 5%, which means that 95% of new products listed in a different the promotion period ‘died’, then, companies should do a good job in the new products to market before the listing of what kind of work can improve the chances of success do? Product evaluation. The reason why many businesses a listing of new products on the tragic ‘abortion’, in fact, often with the presence of congenital defects in the product itself has a great relationship. As the product positioning not allowed to, or functional deficiencies, therefore, often can not let the post-marketing channels, as well as consumer acceptance, and finally come to tepid, as well as the fate of dying. The proper way is to first product of its own all-round evaluation. Include the following aspects: one, whether the product can meet the market demand, is there behind closed doors ‘suspect’. 2, the product positioning is reasonable. What is the mission of its strategy? Is the image of the product, or the profits of products, or the size of the cost-sharing products. Of its enterprise product group in the position or what kind of role to play? 3, product resources, how the matching. That the new product promotion, allocation of resources is in place? Channels match each other? Promotional costs, publicity expenses adequacy or catch up? In the above points to a reasonable assessment and vetting, the new products to market will have a base and the corresponding preparations that will allow businesses big bang, so fire up the new product at once. For example, Jinxing Beer Group Xianyang Branch 2 years ago, introduced a ‘wild Cili’ fruit beer, this product range between the beer and beverage to meet more consumer groups, the original unfit to drink beer the elde