How to do your own PB products.docVIP

 PAGE \* MERGEFORMAT 4 How to do your own PB products PB goods are private brand goods referred to, namely, its own brand or broker brands, the retail enterprises to collect, collate, analyze consumer demand for certain goods characteristics of information, developed new products, features, price, modeling and other design requirements put forward, since the set up production bases, or select the appropriate production and processing enterprises, and ultimately by retail enterprises use their own trademark for the product registration, and products sold in the enterprise. With the PB corresponds to the use of commodity production enterprises trademark for the national market of the NB (nation brand) merchandise. For example: Jia Xinuo France’s large-scale retail enterprises, the main food retailing industry, it is also one of the few in France’s largest mechanical and electrical goods sold in the enterprise one. From its inception, Jia Xinuo attached great importance to the development and operation of PB products, in Jia Xinuo a large market, distribution of the PB are more than 2500 kinds of goods, small shops are not under the PB goods 1,500. Jia Xinuo PB-merchandise sales accounted for 26% of total sales. PB merchandise sales from the perspective of the proportion of total sales, Jia Xinuo than Carrefour (24%), just below the Andeerma break (30%), large-scale retail enterprises in France, ranked No. 2. The industry believes that the increasingly fierce competition in the market today, commercial enterprises in the same starting line, in order to grab more market share, sales, service must have its own characteristics, in order to be different. PB is the world’s commodities business development trend (see chart), businesses, consumers need the most right to speak, demand-driven development of marketable commodities because no backlog of inventory, accounting for funds, which will help businesses to further expand production and management scale. Urgent ne