How to dynamically mix marketing model-.docVIP

 PAGE \* MERGEFORMAT 11 How to dynamically mix marketing model? Of marketing 4P, then how combinations 4P? Used to be the 4P as in a plane four-point, and now we put it into a cone, where P is a strategic one, the other a P to 3P around these combinations are combined to make four kinds of marketing models, there are and only these four modes. How to apply these four models? There is no immutable model, companies need a dynamic combination of light of different circumstances. Speaking from the case For example: health wine, both attributes of health care products, another white wine attributes. We are in a well-known health care consulting company found in wine: wine with the health care market gradually develop and mature, the enterprise is gradually formed around these two characteristics of two types of typical marketing model: The first category is’ functional gifts mode ‘, by its very nature is’ to promote the core’ and ‘1 P +3 P ‘strategic portfolios, stressed that companies will focus on marketing, consumer education and promotion. A typical feature is to rely on including: high-altitude media, on the ground advocacy, community outreach, etc. The integrated marketing communication tools, including quick-start the market. The first category is’ food for personal use mode ‘, which is essentially a’ to channel the core ‘and ‘1 P +3 P’ strategic portfolios, stressed that enterprises will be the major channel of distribution capability of marketing resources on upgrading and improvement of cooperation between vendors in order to Construction managed the marketing value chain as the core of marketing strategy to start the market. Complex model Through analysis and research, both marketing model can help enterprises in the local area market success, but its application to the marketing environment and resources, different conditions. Where ‘functional gifts mode’, in the face of industry maturity is low, a rational consumer market, the new ter