How to effectively activate dealer-.docVIP

 PAGE \* MERGEFORMAT 11 How to effectively activate dealer? Hearing the legendary company is a five-year-old has a sound company to manufacture and sale of mass-based home theater products, under which there are two brands, namely, take the low line and mid-range routes. As a result of market competition, consumers awareness of the impact of various aspects, the company stumbled in walking for five years, sales has always been a ‘cloudy to overcast, but no eyes Long’. Mr. Lin is the owner very distressed, especially in the face of a number of sales is only three months old dealer or five thousand dollars when it is baffled. The problem to be solved after all. An analogy, the company is like a person, distributors and direct sales stores is the people’s right-hand man, company performance not up, that is, a person is sick. This requires timely and effective treatment. Hearing the legendary company has a ‘whole body’ uncomfortable, ‘disease’ is beyond a doubt. So, what disease do? As a professional marketing staff, you can do Wenzhen, diagnoses, prescriptions, surgery ... ... so that the rehabilitation. Here is our marketing staff as a professional, for hearing the legendary company ‘doctor’, ‘healing’ of the Ins and Outs. As follows: What are the symptoms Sales do not increase, what causes it? Why were all dealers ... ... with a lot of doubts, we are hearing all the legendary in-house staff and dealers one by one in-depth dialogue, investigation and analysis, impede development and cause sales of stagnation ‘disease’ gradually been finding out. Main symptoms are as follows: 1, the company’s two major brand awareness is not high, are second-tier brands, making it difficult for consumers to quickly accepted; 2, the company’s product quality belong to the lower level, so that dealers have lost vigorously promoted emboldened; 3, product after-sales service from dealers responsible for their own, the company does not give any technical and spare parts suppor