How to effectively collect data on potential customers-.docVIP

 PAGE \* MERGEFORMAT 9 How to effectively collect data on potential customers? Customer relationship management is the core of the customer information and behavior of the collection, analysis and application. From this point of view, customer relationship management, customer management, including current and potential customer management. When product differentiation is increasingly smaller, as the customer demand for services rising, the diversity of customers makes the traditional mass marketing has been a growing number of challenges, a growing number of companies in the face of a large number of potential customers, a growing preference for customer segmentation approach, targeted design products and services. In recent years, with the direct marketing technology development and application of accurate segmentation of customer calls are becoming stronger. And customer data, the adequacy and accuracy is the basis for segmentation, while the customer information and customer data collection is one of the key link. Customer data collection should be based on the needs of companies targeted for acquisition. More importantly, the customer data collection should not be only for a one-off marketing campaigns, but to establish a complete set of information collection mechanism for the establishment of long-term customer analysis capabilities to establish a solid foundation. Collecting customer information is a corporate marketing activities in a systematic effort is faced with how to efficiently obtain and continually update the customer information issues, and customer information channels and sources of different dimensions to obtain the existence of various differences in the extent only. The definition of the different industries and enterprises have different view of customer information, businesses need customer information and behavior to describe the characteristics, especially when the definition of a potential target customer base when it is such a