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How to effectively invest in hypermarkets DM
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How to effectively invest in hypermarkets DM
DM, advertising new information media, different from the traditional newspapers, television, radio and other advertising media, as well as the Internet and other new ad released carrier. Published in traditional advertising media, the content of trafficking, and then issued the second volume of traffic to advertisers, while the DM is the goal of selling directly to consumer advertising channel. DM directly to the ad message to a real audience, owing to its highly selective and targeted, highly hypermarkets of all ages.
DM advertising can not be sold, can not charge subscription fees issue can only be complimentary; DM advertising the need for industrial and commercial advertisements approved by the Board in order to advertise Issues; the release of a special form of DM derived from the professional delivery staff. If the delivery personnel choose not to appropriate, delivery of work can not carry out, let alone efficiency. How to choose the professional DM put law enforcement officers, has become the key to DM hypermarkets and effective delivery.
The author has been responsible for the DM where the store delivery work for the DM selection and arrangements for delivery staff have some practical experience. At one time, from the cost savings considerations, the boss’s order, the store employees to use existing organizations, team DM delivery. Every day of delivery, departments out of a ~ 2 persons, a total of 10 to 12 personnel distributed teams, sending two ~ three vehicles, set off together. There are also plans to distribute, but also a coach, every team is also assigned the task well, all the way down, but it happened a lot of unforeseen conflicts. Zhang San, and John Doe was assigned to distribute ** Area of a Building (high 6-layer) and b-dong (high 8-layer); A team and B team was assigned to distribute x Area (Cottage Area) y Area (building plot). As the regional distribution of non-eq
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