How to effectively expand the retail.docVIP

 PAGE \* MERGEFORMAT 11 How to effectively expand the retail According to statistics, in 2001 the top 20 sales of chain growth rate is 43%, the number of chain stores increased 46.7%. However, the scale does not mean efficiency. In 2001 the top 91 chain supermarkets, in addition to the average person has increased efficiency, the average ground effect down 0.15 million, an average net decline in interest rates 0.32%.’s Evident from the chain, glimpse of the retail whole picture, retail how to ensure that Efficient expansion? The face of competition from large-scale supermarkets, specialty stores should be how to deal with? Raised the specific elaboration of the Yuan Fei, said Albert Henderson PDA has opened stores specializing in selling products, the initial profit is still relatively high, but later suffered a large impact from large supermarkets, profit has become very poor. In the ‘special’ characters make a fuss Wang believes that there is no scale advantages store relatively high costs. The large supermarkets have a different trend of marketing and run a variety of products, hoarding a large amount of focus on trading, which is unmatched by store. But the store also has its own advantages, the most prominent is the professional, so it can be in the ‘special’ word to make a fuss. Tong Jia things such as medicine to promote pharmaceutical services, and staff able to provide consumers with services like medical care, not just stay in the concept of commercial services in general. In general, the pursuit of broad and Bo hypermarkets, specialty stores need to upgrade the personal things, such as professional services. Complementary advantages and supermarkets from another perspective, shops and supermarkets are not only irreconcilable differences between the two sides can actually complement each other and achieve common development. Jia Tong Pharmaceutical things the past few years has been cooperating with the supermarkets, such as with the Wumart, Pri