How to do the whole off-season marketing plan-.docVIP

 PAGE \* MERGEFORMAT 17 How to do the whole off-season marketing plan? In many people’s idea of marketing them, selling off-season and the season is generally divided into two periods, off-season sales in general in the first half, while sales in the second half of season, therefore, off-season sales is often a period of adjustment of enterprises, the enterprise for a period of reserve forces, for example, product adjustments, personnel adjustment, system innovation, management training, etc. In this way, the peak season there are often crowded with wandering behavior, while the off-season is relatively empty, the market inputs are more flat, resulting in the illusion that off-season sales weakness, difficulty with the input and output is proportional to, companies are reluctant to operate in the off-season to concentrate on the market. Since then the off-season has been such a law in the end on how to conduct market operations off-season, need to understand the reality of off-season to form the background, and then be able to prescribe the right medicine, through the analysis of the law to carry out off-season sales planning and sales. Question: off-season sales of ‘light’ in what place? There are many reasons are usually off-season sales, with consumer awareness, awareness of business purchases, businesses to invest in spreading awareness, sales sense of purpose, the traditional concept of consciousness, so the objective of creating the right market, another thought, how to deal with off-season sales. A Consumer Psychology Dan: According to the laws of efficient market consumption, we are familiar with the season of consumption has become a practice, that is, consumption of a certain stage, the difference is consumers about the many factors in the market, and not be able to consumer market activate them, so in the general market, based on the consumer at about the market, rather than the market in consumer spending, such a result is exposed the fragility