How to effectively develop small and medium enterprises should KA channels-.docVIP

 PAGE \* MERGEFORMAT 13 How to effectively develop small and medium enterprises should KA channels? Retailing in China in recent years, the pace of change accelerated, the system increasing number of shop, shop become shorter and shorter, more and more flexible form of management, its irresistible, has a profound impact on the retail market structure, its operation a direct impact on the development of enterprises, small and medium enterprises, in particular. Therefore, the right to face it and adapt to the current market situation, the operation of KA through a scientific and rational system to bring rapid development to improve business and its unquestionable importance. KA Small and Medium Enterprises operating their own because of the brand, products, management and costs of inputs on the inherent deficiencies. KA means that the operation more difficult, the operation of small and medium enterprises KA Examples abound of failure, or lead to a heavy heart the body back, or switch to another map to explore other ways to rise. So, small and medium enterprises in the end it should be how it works KA? In my opinion, should be considered the following aspects: KA are concerned about what? Cooperation between enterprises and the system is that the root causes of KA system has more terminal network, to a large number of companies to build a convenient platform for contact with consumers, super for a successful are often able to generate sales and turn a good product. A good system to get consumers KA favor, as to increase its upstream suppliers ‘voice’, they must meet, such as: hot phenomenon, variety complete, the image is good, a single basic condition of higher margin products. Conversely, small and medium enterprises in order to conduct KA order to better operate the system must also be of interest from the KA starting point to find common issues between manufacturers cut into such co-operation will greatly increase the probability of success. Selective KA