How to carry out a good channel for market research.docVIP

 PAGE \* MERGEFORMAT 11 How to carry out a good channel for market research Careful, detailed market research, the establishment of dealers, distributors (wholesale) and retail terminals detailed information on the basis of the file is to ensure that product marketing success. First, the investigation and selection of distributors Dealers to carry out investigations and choice to help the enterprises in the terminal marketing. In general the main to investigate the following items: 1. Credit: Enterprises should carefully examine the selected distributors of financial strength and credibility, the common approach is the understanding of its Bank to understand the operation of its funds; conversations with employees, the wage is paid on time; and other products, the exchange of business representatives , the payment is timely; tax investigation, tax is timely and the long-term taxes; whether there is a fixed date each month to pay the distribution company’s products; art retail outlet of the position; business market research and development departments to develop forms to score, giving dealers assessed credit rating, in order to facilitate management of future credit. 2. Business Scope Management of goods traded and major brands, whether operating such products and the main rival of the species, the number of best-selling varieties in the business, in general, best-selling varieties in other varieties of the dealer greatly boost. 3. Storage and Facilities Dealers storage area, volume, ventilation, moisture level, storage level of business reasons, whether there are transport facilities, what other capacity. 4. Sales Network Dealer of the terminal market coverage of the county-level marketing and wholesale distribution capabilities, whether there are salesman sales network management, and opening up new slice. In general, the dealer-to-end network a solid slice of personnel management, terminal and terminal coverage of the relationship between high and