How to do the promotion of new products- - Case chapter.docVIP

 PAGE \* MERGEFORMAT 14 How to do the promotion of new products? - Case chapter Store counters opened sales promotion (SP) (The program applies to the project in period) Pre-market for new products should be comprehensive, three-dimensional, hard, soft market, promotion, store SP in the operation of the terminal are as follows: 1, activity purpose: 1, zero distance contact with the target customer groups, rapid dissemination of product concept, product interests of the point. (A two-month change) 2, so that their target consumer awareness, understanding, trial and experience the new products. 3, so that target consumer group is aware of what he needs, guiding, and educating consumers. 4, create hotspot shopping malls, community hot, urban hot spots. 5, attracting a large number of target consumers. Second, the theme: family-friendly you and I draw great promotions him Third, active time: new product introduction phase 4, their activities A) shopping centers arrangements: 1, equipped with two outstanding sales staff, introducing products to customers, companies, agents and the concept of consumer control, and strengthen the interests of the company’s products to customers point. 2, the player’s consumption monitoring feature films, preferably with large TV. 3, conditional store of knowledge can engage in a small quiz ‘lottery promotions, family-friendly you and me that he’ activities. Activity steps: 1) The sales staff issuing counter product information to customers, and take the initiative to inform us during this time lottery prizes quiz after reading the information to answer the question correctly can be a lottery, the winning rate of hundred percent, as well as award -- counter products (to be determined). 2) The Gift: Sub-general gifts and a grand prize (counter products), generally produced a small gift for the gift (to be determined); Award for the counter products, including one every day there are awards, which day out of time to add