How to do sales weak brands-.docVIP

 PAGE \* MERGEFORMAT 11 How to do sales weak brands? As we all know, is that a strong brand with high brand awareness in the minds of consumers to stay clear, a good impression of the brand, and weak brand is less well known brand or not to mention what well-known brand, they are generally in the minds of consumers Fuzzy or left no impression on the impression. In the product sales cycle, often in a passive position of vulnerable Pinpai, such as Hennan find O.K. agents, can hardly be in the store and end Renyuan Shangjia highlights of, can not get good placement so, let alone buy specified consumers. In a strong brand and the many many other similar brands under pressure, how do we sell them? This article focuses on the search from the agents, how to do the work and the terminal three areas near the second-tier brands that my personal understanding. First, the agents look for. As a weak brand in the market looking for new regional agent is relatively passive. In the choice of agents when the number of weak brands manufacturers easily confined to a misunderstanding, and that is hope to find a strength of the economy, long history of operating time, the sales network wide so-called “big dealer.” Actually, I think that dealer is not “bigger” is better. numerous marketing cases proved vulnerable on the brand if it could be near “big agency” is largely at the expense of their own interests and the way painstakingly through compromises, both companies beginning in this co-operation under the conditions of inequality, the end result often is a failure. No doubt, the weak brand in the market made the first step is to find appropriate agents, which is weak brands can achieve sales success of the premise. According to my personal experience, weak brands in the choice of agents, the choice and strength of their brands and businesses of similar size, “perfect match” the agent is the most appropriate. is the best fit. The reason is because the two sides in strength, th