How to carry out double linkage promotion-.docVIP

 PAGE \* MERGEFORMAT 17 How to carry out ‘double’ linkage promotion? As the traditional path of approach to saturation of the Distribution network terminal state, all kinds of well-known fast moving consumer goods companies are a further breakdown of the terminal. Cosmetics market now costs an infinite increasingly large and unlimited profit margins tend to be small, competition is extremely intense. In particular the Mu-class products such as washing, the price way lower. However, to seize a powerful promotional periods, with new concepts, new ideas and are good at creating and guiding influence and achievements of non-performance is also extremely difficult for. First, the background note: China’s traditional Mid-Autumn Festival and National Day (hereinafter referred to as ‘double’) holiday connected, is a pull product consumption, a good opportunity for the brand promotion. Make good use of this opportunity can be achieved sales of brand image and products to enhance the synchronization. Second, promotional purposes: #8226; Through identify the Mid-Autumn Festival, National Day of consumption during the hot, enhance Z product sales and brand awareness. * The use of Mid-Autumn Festival, National Day of major Chinese festivals, the Z brand closely connected with consumers, build brand preference Z. In the main products and sales channels to launch driving activities for the coming season and improve on market preheating. Third, promotion time: Pairs of pre-holiday half to two weeks after a total of a month or so. 4, activities, location: City National Z product sales. Refers to mega-cities Guangzhou, Chengdu, Wuhan, Nanjing and Shenyang. 5, promotions guiding principles: No. 1 brand market guiding principles for double promotion (A) K / A channels * According to 20/80 rule, select key K / A shop or try to carry out special promotions installed. Municipalities / cities in the activities of large K / A shop shall not be less than 8 / city, provin