How to do market research SMB.docVIP

 PAGE \* MERGEFORMAT 4 How to do market research SMB Market research information is insight into consumer demand, and tap market opportunities and establish competitive advantage, to establish a market competitive strategy point of departure. Currently the majority of small and medium enterprises generally lack of market research, competitive intelligence gathering, understanding and value-conscious. But with competition in various markets, the expansion of the scope of the market rules to further standardize the enterprise into the all-round, the intense market competition environment. This requires that SMEs need to start from the market information, research, and tap the market opportunities, seize competitive advantage in the fierce competitive environment can be in an invincible position. As a small and medium enterprises, how, and marketing of market research and information gathering it in order to establish an effective market research information system? Sony DMB market research that the market research and information management is the basis of marketing management, people with long-term, dynamic, it can be divided into internal information systems and external market research information systems of two parts. 1, the internal information systems: Internal information system includes: (1) customer order information: according to industry, region, delivery time, product specifications and other indicators are classified; (2) Sales reports: according to product, time periods, regions and personnel division of indicators such as ; (3) Sales Forecast: according to type of transaction possible to assess the value of lead time (year / quarter / month) divided; (4) stock status: is an internal product supply situation in details to do statistics, with sales forecast table used in combination, bearing in mind the dynamic changes in inventories; (5) Accounts receivable statistics: with customer credit analysis. Internal reporting systems to provide the resu