How to do market research.docVIP

 PAGE \* MERGEFORMAT 10 How to do market research Market research is the development of marketing plan. Enterprises to develop market research can be used in two ways, first, professional market research company commissioned to do, and second, to do their own business, businesses can set up marketing department is responsible for this work. I combined the following recently completed a market survey of the experiences in organizing the implementation of a market survey describes the basic process. A clear objective of the investigation Conduct a market survey; first to a clear market objective of the survey, according to the different needs of enterprises, the market objective of the survey is different from enterprise $ enable business strategy, we must investigate trends in the macro market environment, particularly in the industries in which to investigate the future of state of development; enterprise system, marketing strategy, to investigate the market demand conditions, competition in the market conditions, consumer buying behavior and marketing elements of the situation; when companies encounter in their operations, and this time should focus on the problems and causes for marketSurvey . 2, Design Survey Program A perfect market research program generally includes the following aspects: 1. Survey request from the According to market research objectives, the program is listed in the investigation of this specific purpose and requirement of market research. For example, the sub-market objective of the survey is to understand consumer buying behavior of a product, and consumer preferences and so on. 2. Survey Market research will generally be targeted to consumers, retailers, wholesalers, retailers and wholesalers for the distribution of the investigated products businesses, consumers generally for the use of the product or consumer groups. In a consumer survey, we should note and sometimes a product buyers and users of inconsistencies, such as ba