How to do from the clerk to the director of marketing for the change-.docVIP

 PAGE \* MERGEFORMAT 6 How to do from the clerk to the director of marketing for the change? We often see the manufacturers operational staff everywhere, and a few casual chat and found that they themselves do not know what to do, I feel blind, so much customers are most of them can be a point of view. With the growing market competition intensified, especially in the consumer market, the business staff in charge of regional markets not only to ensure a smooth channel, channel value, but also to know how to promote, finance, after-sales service. Put in charge of the area as a company to operate, is more than appropriate choices. This must be completed from the clerk to the director of marketing changes. 1, marketing director of channel strategy is a regional market-makers and managers In the hotly competitive market for consumer goods, ‘the world to those who have channels’, so to develop the regional market channel strategy is appropriate, determine the unique ability to actually get the product to consumers, determine whether the formation of loyal dealer and consumer groups groups. In this regard, the marketing director need to think about several issues. ① distributors demand and customer needs which lighter side is heavier? The regional market without dealer support, market conditions can well be imagined, but the customer satisfaction can be the ultimate deal, the two reconcile? ② How to integrate channels for resources? Should be a good channel to meet customer needs and economic requirements of both, so as to reach the channel for the efficient operation. ③ How to headquarters, product marketing policy has focused continuously passed to the dealer, to maximize the use of client resources ‘to all of my’? Therefore, marketing managers should focus on differences between low and peak seasons for each product variety structure, guidance and other new products. Second, marketing director for the regional market, customer relationship management The i