How to identify and prevent manufacturers of burning bridges-.docVIP

 PAGE \* MERGEFORMAT 11 How to identify and prevent manufacturers of burning bridges? Moderator: Wang Wang Invited guests: Lanzhou City, Gansu Shengyuan Tangjiu manager Zhang Yu Ying Tianjin Tanggu District, Lincoln operations manager Zangyong China Academy of Management Fellow; Marketing planning experts; Mao Grain Group General Manager, Song Yugang What is burning bridges? Moderator: In a man, the bridge after crossing is immoral is not generous attempts, and in the ever-changing business activities, burning bridges, things have occurred, as reflected in Yancheng Tang to our case. What is a bridge after crossing it, or the performance of burning bridges, factories what is it? Song Yugang: Mr.Tang example of this is a manifestation of burning bridges, factories, this sausage factory Mr.Tang agency work for a year later to find a second home, which is in the demolition of Mr.Tang the ‘bridge’. Zangyong: manufacturers of burning bridges, mainly to replace or add unauthorized dealer. In principle, the provisions of a regional manufacturer to select a dealer, when a dealer to do up the market, the manufacturer has an interest in order to select another dealer to replace the original dealer, or a regional market for two dealersDo . In either case, the relationship between manufacturers and distributors of the original will be a shock. Zhang Ying: Replacement or unauthorized dealer is a manufacturer to add the major burning bridges, performance, In addition, the number of cost issues, manufacturers also easy to burning bridges. Under normal circumstances, the manufacturers pay advertising costs, but it does not rule out the manufacturers require dealers to advance advertising fees will eventually not to materialize. I have a friend, a brand agent four or five years time, due to very familiar with the manufacturers, there is no wariness. In order to explore the market, my friend did not sign agreements with manufacturers invested 800,000 yuan on advertis