How to implement the brand strategy reduce marketing costs.docVIP

 PAGE \* MERGEFORMAT 6 How to implement the brand strategy reduce marketing costs The essence of strategy is discarded, focus, persistence, focus their resources to the most valuable areas to reach strategic goals through superposition, brand strategy, the key point is ‘positioning the brand, all brand building activities and the whole value chain all around brand positioning expand, this focus and perseverance, you can ensure that each sub-brand investment to deepen customer brand positioning identity, resources are not wasted, and naturally achieve a low-cost marketing. ‘ In fact, if deeply comprehend the basic rules of brand strategy, brand strategy through the planning and leading the implementation of brand strategy, marketing communications, we can effectively reduce marketing costs. A planning personalized brand core value can increase sales and brand equity cost In today’s society, life colorful, consumer demand tends to be more personalized, no one brand can become a ‘one size fits all’, and appeal to all consumers, a brand’s core values #8203;#8203;if they can touch a segment consumer group been very great. Additionally, the media explosion, expansion speed information to enable consumers living in the ocean surrounded by advertising, a brand’s core values #8203;#8203;and differences between competing brands is not clear, it is difficult to arouse public concern, it will go down the drain, and more Do not talk about identity and accepted. lack of personality of the brand core values #8203;#8203;are no sales force, and can not bring added value to the brand, or can not create marketing miracle, so the brand strategy planning is an important principle of differentiation, personalized brand core values #8203;#8203;and highly differentiated and personalized information to attract the public’s attention with a natural, get eye’s ability to increase sales at low cost and brand equity, if new entrants to the market pick up a shampoo brand, followed by