How to implement agents and manufacturers bundled sell it.docVIP

 PAGE \* MERGEFORMAT 7 How to implement agents and manufacturers ‘bundled’ sell it A few years ago, household appliances industry Gree air-conditioners ‘large core marketing system’ to create the industry’s myths, fast moving consumer goods, he added that she drinks ‘partner-style marketing’ all the rage, but finally there Gree ‘cut-fan’ phenomenon, he added that she there is no mad for too long, this is why? Ever-changing market environment, always with the channel pattern is not immutable. In terms of the manufacturers and agents, each individual is both independent of each other, but also a combination of interrelated, and only in the common effect of the interest of the common in order to balanced development. So how agents can be bundled with the formation of a coalition of manufacturers do? In fact, as long as the agent clear and co-operation with the manufacturers operating in the same position and like-minded, role-consistent, the same objectives, expectations consistent, to create a ‘seeking common ground while reserving differences on minor ones’ business climate, making manufacturers of the most faithful friend, the most friendly partners, the most capable assistant, using their own resources RBI manufacturers market the advantages of collaboration, management, business networks, so that manufacturers the widest range, the maximum that has won the downstream customer demand, bring real benefits for both parties and interests, is a ‘bundled’ marketing. First, manufacturers mind, I can read The contradiction between manufacturers and dealers are often focused on the manufacturers stress is placed on sales, agents valued profits. Many agents are often overlooked in order to profit sales, they would rather earn more than a dollar machine, do not want puerile, so that the size of greater profits. Puerile reason we know everything, but doing it will always be some degree of difficulty. That is, some agents grow stronger and bigger and bigger the network