How to improve access-.docVIP

 PAGE \* MERGEFORMAT 7 How to improve access? Introduction: the aborted channel ‘improved’ A well-known manufacturers in Sichuan region of North China market, because the performance of the excellent head of Mr.Wang was transferred to East China. The reason to send him to the east, because the marketing center in China has high hopes for the Eastern District. Marketing Center the past, the use of regional exclusive distributor system, a district in eastern China for many years the agents, co-operation have been relatively pleasant. The past two years the market has developed very rapidly, but the growth rate of enterprises in the Eastern Region has lagged far behind the overall market growth rate. Mr.Wang know their own path out of the problem. After careful research and analysis, Mr.Wang view that the original agents in the capital, management, market development, etc. has revealed a lack of capacity side, unable to meet current marketing center in East China market, growth in demand, it must change. But when he tried to communicate with the agents and found that the other side did not agree to his assessment that the market growth is slow is because the manufacturers have not done enough publicity. The result of communication so that Mr. Wang insisted that the original distributor has become an obstacle to growth in East China market, the main factor, so he decided to change agents, for which he began working with other distributors contact, and is ready when the time is ripe to introduce new the region’s total generation, to achieve the desired marketing objectives. The following two agents with the original large-scale distributors contact process, received the Regional Director on behalf of the original message immediately warned that the two dealers: ‘if it is to cooperate further with the Mr.Wang contact immediately to its stopped supplying to suppress in the pathway. ‘The two dealers will soon be right Mr.Wang said he was too much pressure can not