How to improve front-line Promoters enthusiasm and marketing skills-.docVIP

 PAGE \* MERGEFORMAT 9 How to improve front-line Promoters enthusiasm and marketing skills? As we all know, in the homogenization of sales channels, growing homogenization of household electrical appliances of today, the 12 manufacturers in the market advantages of traditional channels, has been lost, with the rapid expansion of business chain of home appliances, sales share of the rapid rise, in a , the secondary market. The manufacturers in achieving the channel resource sharing, while selling point again to seize the channel as a channel for a new extension of the focus of competition. Today, point of sale has become a new channel for resources, today the sales point of who has the best location, the largest booth, the most beautiful booth, the best promoters, who can be a channel in the new competition, Promoters are an important part of the terminal stores is the delivery of our products with customers who are the most direct our brand advocates, is to achieve product from production to the goods breathtaking jump, is the direct creator of the value of any good products go through them to achieve sales, any good strategy should be reflected through their terminals, they are the ones we are most lovable people, the most amiable people, the most respectable people. Only by continuously improving their enthusiasm and marketing skills can be a direct result of productivity, generate sales force. So how can we improve the first-line Promoters of passion and marketing skills? Today, in my eight years of frontline experience in marketing and management from the Promoters are most concerned about: the sense of belonging, honor, treatment, and other growth areas, and everyone to do something to explore. First of all, we talk about how to meet the promoters of a sense of belonging? We have to give employees a sense of belonging of the most important thing is to respect the staff. Many companies have a misconception that the promoters are not full-time staff, prom