How to design an organizational system of marketing for SMEs.docVIP

 PAGE \* MERGEFORMAT 13 How to design an organizational system of marketing for SMEs 1, the marketing organizational system in the enterprise, the importance of At present, the most typical business model of marketing organizational system is composed of marketing and sales department, marketing department and sales department will also see a product or brand as a starting point, but the former for the ultimate customer, and public relations for the general public to address the consumer willing to ‘buy’ issue; while the latter for the distributors and channels to solve their willing to ‘sell’ problems. From the current situation of SME development, marketing concept is already well into the corporate philosophy, and it now runs through the infiltration of all aspects of the enterprise, all departments, while also pursuing business in the means and methods of marketing breakthrough. As a specific carrier of the marketing concept - marketing organization system, its importance on the self-evident. Second, SMEs marketing organization system design requirements Corporate marketing organization system includes two parts, the organizational structure and systems, organizational structure, organizational functions to complete the form, not a goal, the system is to ensure the effective functioning of the organizational structure of an essential means. On SMEs marketing organization system design must take into account the complexity of the organizational structure, formal and authoritarian nature of the three aspects of the principles is ‘the right fit shoed shoes’ scale of operation of SMEs, management capacity, market status and human resource situation-specific factors such as organizational structure in the design of the principle must be practical. 1. The complexity of the organizational structure of marketing Complex, also known as tissue differences, referring to the differentiation degree, he included the organization of the professional