How to design the depth distribution of alcohol.docVIP

 PAGE \* MERGEFORMAT 9 How to design the depth distribution of alcohol WTO, with distribution services as the core of the new marketing methods in the field of domestic product, the rise of Ran. In modern marketing, the service value-added has become a value-added products and thus become an important source of profit growth. An efficient distribution service system will be business critical assets. Furthermore, in the new era of marketing, who grasped the initiative in the field of distribution services, competition in the market grasps the initiative. Therefore, the liquor industry, in order to meet the challenges of WTO, we must proceed with the establishment and control of the distribution service system and distribution network, but also to change the past, traditional practices, putting more energy, manpower, financial resources and management attention to products produced After the distribution process and the distribution channel, all-round, the whole process, all closed to-end implementation of the intensive work. How to design a distribution channel Distribution channels Summary: The overall depth of alcoholic product to distribution, you must request access flat. Pathway, only distributors and terminal operators in the traditional sense of the two agents wholesalers will be transformed Chengdu University of retail distributors. In other words, transformation of the customer is any liquor business strategic goals. Distributors, including factories in ‘1 a ‘(Office of the dealer) channel selection request and by the general distributor’ Area distribution system ‘by the delimitation of the retail distributors. Access methods of operation: market transactions and market transactions module determines which channels should serve low-volume high-profit consumers, which should take the puerile, the principle of access and service for large-volume consumers. This is a distribution channel system in the core problem. At the same time, according to the